Case Study - Galactic Brand Voice Audit

I ran a brand voice audit for a B2B marketing agency located in Austin, TX to provide the founder of the company with a glimpse at how their copy could improve to resonate more authentically with their target audience. I also provided details on what's working and what needs to improve.

The full report is where emotional resonance meets strategy.

• The full G-BVA report is 60 pages and linked here.

• If you'd like a summary that's half that length, click here.

The Challenge

The B2B Marketing Agency had strong strategic foundations and service offerings but needed a brand voice system that truly reflected their evolved identity, mission, and emotional resonance with their B2B clients.

Main challenge: Translating complex offerings into a voice that feels human, future-focused, and powerful.

Key Points:

• Growing agency needing stronger narrative control

• Positioning the client to speak with clarity, depth, and market distinction

• At a high level, we want more emotional storytelling and more of the founder's authentic voice to appear in their copy across all platforms.

My Process

Using my intellectual property (IP), Galactic Brand Voice Activation (G-BVA) framework, I performed an energetic audit of the client's brand field, aligned it with their leadership’s aspirational frequency, and channeled a Brand Voice Codex designed to operationalize their messaging across platforms.

Key Points:

• Energetic audit (brand frequency, field integrity, audience match)

• Channeling + strategic translation

• Codex writing (voice principles, brand lexicon, tone guardrails)

Solutions Delivered

The final Brand Voice Codex provided the client with:

• A codified voice architecture (clear, ownable, human)

• Tone maps for different audience touchpoints

• Emotional resonance guides (how to connect without diluting)

• Messaging guardrails to maintain brand integrity during growth

Impact

The client gained an ownable, repeatable brand voice system — empowering them to create content, campaigns, and client engagements with more cohesion, clarity, and confidence.

What comes after the G-BVA?

The audit is a detailed explanation of what's working, what is misaligned, what's coming through energetically, what archetypes are present, which archetypes want to come through, and several actionable steps and examples of microcopy the client can use going forward.

The full 60 page G-BVA report also comes with strategy details and my recommended changes the client can implement in-house. Or, they can hire me on post audit to implement those changes.

This client wanted detailed archetype cards that describe how to speak to their primary and emerging archetypes. These cards function as specific brand voice instructions for their copy team to use moving forward.

Reflection

Frequency-first brand building isn’t about finding clever words — it’s about translating the soul of a business into a voice the world can feel. This G-BVA project demonstrated that when strategy and soul align, brand presence becomes inevitable.

View the 27 page summary here.

View the 60 page full report here.

I’m available for hire, full-time!

If you’re ready to transform your brand voice into clear, precise copy don’t hesitate to reach out to me. I am available for hire full-time.

My ideal role would be a Creative Director of Copy. This role includes brand voice strategy, messaging frameworks, copy audits, and copy rewrites.

I’ve been writing copy and leading brand voice since 2012. I’ve ghostwritten for businesses, brands, in-house teams, agencies, media companies, and PR.

You can view my copywriter portfolio in the footer of this website or by clicking here.