When your brand voice is fake, you will attract clients who turn their back on you.
Inauthentic brand voices attract inauthentic relationships.
The wrong clients. The wrong investors. The wrong audience.
People who don’t renew, don’t refer, and don’t believe in what you’re building.
I’m not judging you. I’ve been there too.
You have investors to please. C-suites to make happy. But what about your brand’s authenticity?
If your brand voice is fake, your audience can feel it.
When people don’t trust your message, they won’t trust your brand.
People won’t buy from you if they do not trust you.
You’ve got something real to offer, but your copy doesn’t reflect it.
Your copy is safe but it does not resonate with your target audience.
Your messaging makes internal stakeholders feel safe, but that won’t make your audience trust you.
Why?
Because fake and safe copy is just barely good enough. And that does not make your audience feel seen, heard, or validated.
Stop trying to please everyone.
All you really need to do is create a brand voice that is so authentic that it becomes a magnet to those who are meant for your brand.
Hi, I’m Jessica Layne, Creative Director of brand voice, messaging strategy, and copy.
I’ve been ghost writing for businesses, brands, and companies since 2012. And I want to help you make your brand voice so authentically you, it acts like a magnet to your target audience. That is what resonance looks like in marketing.
That is how you future proof your biz.
Here’s what I do for brands:
I specialize in decoding the authenticity of a brand and translating it into emotionally resonate copy that moves people to action. You know, like converting and spending money.
Whether you need a full brand voice audit, messaging strategy, conversion-optimized web copy, or a creative lead who can own the voice across every touchpoint—I bring strategic insight and intuitive precision to every project.
People I have worked with say, “everything she touches turns to gold.”
My core offerings:
✨ Creative Direction for Copy ✨
Think of me as your Creative Director for the words your brand uses online. I lead messaging strategy across channels, guide other writers, collaborate with designers, and ensure your brand voice stays consistent everywhere.
How is a creative director of copy and brand voice different from a senior copywriter?
Great question, thank you for asking. In my experience, they are exactly the same job. It’s just a difference of title and salary.
How this role of Creative Director plays out on your marketing or in-house team:
Brand Voice Strategy
I develop brand voice frameworks rooted in Jungian archetypes, emotional resonance, and audience alignment. Whether you're starting fresh or undergoing a rebrand, I help you define a voice that is authentic to you and nobody else.
Copywriting & Messaging Architecture
From taglines and headlines to long-form landing pages, email funnels, and video scripts—I craft language that’s clear, authentic, on-brand, and designed to convert.
Galactic Brand Voice Audit (G-BVA)
My proprietary audit blends intuition and strategy to reveal which archetypes are speaking loudly (and which are suppressed), so your message can land with more power and purpose. This audit delivers a 60 page report that outlines what is working, what is not, and how to move forward. The Galactic Brand Voice Audit starts at $8,888 and takes about 2 weeks to complete.
See the case study here.
How to work with me:
FULL-TIME #1 GOAL RIGHT NOW
I’m available for hire full-time as your Creative Director of All Things Copy: Brand Voice and Senior Copywriter. I’m based out of Austin, TX but I can do my work from anywhere.
Let’s discuss a 6-figure salary and bonus structure for bringing me on board to your team full-time. I’m happy to bring my IP (intellectual property) called The Galactic Brand Voice Audit with me to your team. The G-BVA starts at $8,888 and takes about 2 weeks to complete.
However, if I brought it with me as your full-time Creative Director and Senior Copywriter, that cost would be covered by my annual salary. We could even team up and sell that offering to third parties and make some money together!
PART-TIME
Not ready to commit to me full-time? I’m also open to part-time consulting work too.
My part-time rate is $100/hour for all things copy and creative direction.
ADDITIONAL ONE OFF PROJECTS
$150 - One hour brand + voice audit and recommendations. I will send you a pdf of my findings and recommendations on how to implement. Includes 2 social platforms OR website (home page, about page, and one other page). We start with a quick phone chat before I start the project.
$150 - Pick my brain for one hour over the phone or video chat. Coffee meet ups are $200 for South Austin locations.
$1,500 - Home page and about page rewrite. You must have an existing website. This is a copy rewrite only. No design.
$8,888 - The Galactic Brand Voice Audit. Learn more on my services page.
NEED TO SEE MORE?
Warning: I’ve been told I have “too many” skills.
Visit my blog page to see how I approach copywriting and creative direction.
Connect with me on Linkedin. I’m bold and authentic just like a creative should be.
Visit my copywriting portfolio if you are into reading a lot of marketing content.
Visit my services page to see everything I can do for you.
Or, you could always just email me at jessicalaynehooper@gmail.com