Hi, I’m Jessica Layne, I do brand voice, messaging strategy, content management, and copy.

Did you know you’re allowed to break the mold and try something different?

I’ve been ghost writing for businesses, brands, and companies since 2012. And I want to help you make your brand voice so authentically you, it acts like a magnet to your target audience. That is what resonance looks like in marketing.

That is how you future proof your biz.

Authenticity is not for the weak. It’s for the teams and people who want to cash in on their own uniqueness. Authenticity is one of the greatest money makers there is. The problem I see, most companies are too scared to even try. So they keep doing the same thing over and over again, hoping for a better result.

Here’s how I do those things for brands:

I specialize in decoding the authenticity of a brand and translating it into emotionally resonate copy that moves people to act You know, like converting and spending money.

Whether you need a full brand voice audit, messaging strategy, conversion-optimized web copy, or a creative lead who can own the voice across every touchpoint—I bring strategic insight and intuitive precision to every project.

Once we have your copy in a great place, we’ll move onto content strategy and content management.

My core offerings:

✨ Senior Copywriter + SEO ✨

Think of me as the ghostwriter for all the words your brand uses online. I write copy and lead messaging strategy across channels, guide other writers, collaborate with designers, and ensure your brand voice stays consistent everywhere. I’ll also collab with your SEO partner.

PS part of my job is staying up to date on SEO best practices.

✨ Content Strategy & Content Management ✨

How many copy and content projects have you been putting on hold because you’re overwhelmed? Don’t worry, that’s where come in. I can take one Q&A consultation call you had with a client and turn it into: blogs, newsletters, social media posts, thought leader content, and video & podcast scripts. That’s how you work smarter, not harder. I can also build out a content posting schedule so your audiences KNOWS you are a leader in your industry.

✨ Messaging Strategy & Alignment ✨

I help brands find their most authentic voice so their copy acts like a magnet to their target audience. You tell me how you want your audience to feel and act, and I write the copy that converts looky-loos into loyal customers. I’m also highly skilled at creating style guides, messaging frameworks, and brand pillars.

✨ AI + ChatGPT ✨

If you’re tired of sounding like everybody else and you’re done yelling at ChatGPT to write better copy, maybe it’s time for a power dynamic contract.

I create customized power dynamic contracts and feed those directly into ChatGPT. I tell the machine the role it plays, the role I play, and how I want it to create copy, content, and strategy.

Then I feed your messaging guide (if you don’t have one I’ll create one for your team) through ChatGPT so it knows exactly how you want your brand to sound.

✨ Social Media Consulting ✨

I will roast your social media channels and give you direction on where to take your content next.

How I function within your marketing agency or in-house team:

Put me in coach, I’m ready to play on your team! I am a leader, creative power house, and team collaborator.

I love co-creating with leadership, creatives, designers, directors, SEO experts, and subject matter experts.

How to work with me:

FULL-TIME #1 GOAL RIGHT NOW

I’m available for hire full-time. I’m based out of Austin, TX but I can do my work from anywhere. I thrive in remote first environments but am happy to meet the team in person for events, strategy sessions, or as needed.

Job titles that would be a good fit for me: Content Strategist/Manager, Creative Director of Copy, Brand Director, or some other cool title that we co-create together.

Let’s discuss a 6-figure salary and bonus structure for bringing me on board to your team full-time.

Galactic Brand Voice Audit (G-BVA) - My IP

I’m happy to bring my IP (intellectual property) called The Galactic Brand Voice Audit with me to your team. The G-BVA starts at $8,888 and takes about 2 weeks to complete.

However, if I brought it with me as your full-time employee the cost for me to run the G-BVA for your brand voice would be covered by my annual salary. We could even team up and sell that offering to third parties and make some money together!

My proprietary audit blends intuition and strategy to reveal which archetypes are speaking loudly (and which are suppressed), so your message can land with more power and purpose. This audit delivers a 60 page report that outlines what is working, what is not, and how to move forward.

See the case study here.

PART-TIME

Not ready to commit to me full-time? I’m also open to part-time consulting work too. See my services page for my full menu.

My part-time rate is $85/hour for all things copy and content strategy & management.

ADDITIONAL ONE OFF PROJECTS

$150 - One hour brand + voice audit and recommendations. I will send you a pdf of my findings and recommendations on how to implement. Includes 2 social platforms OR website (home page, about page, and one other page). We start with a quick phone chat before I start the project.

$150 - Pick my brain for one hour over the phone or video chat. Coffee meet ups are $200 for South Austin locations.

$1,500 - Home page and about page rewrite. You must have an existing website. This is a copy rewrite + strategy only. No design.

$8,888 - The Galactic Brand Voice Audit. Learn more on my services page.

NEED TO SEE MORE?

Warning: I’ve been told I have “too many” skills.

• Visit my blog page to see how I approach copywriting, operations, and creative direction.

• Connect with me on Linkedin. I’m bold and authentic just like a creative should be.

• Visit my copywriting portfolio if you are into reading a lot of marketing content.

• Visit my services page to see everything I can do for you.

Or, you could always just email me at jessicalaynehooper@gmail.com