9 Signs Your Copy Needs an Exorcism

If your copy has no personality, your brand doesn't either. Full stop.

Safe copy is out. Bold, aligned, and polarizing copy is in.

If your home page is still talking about you instead of making the customer the main character, you're not just boring—you're actively repelling the people who came to say yes.

This didn't happen by accident. It happened because someone hired a basic-@ss copywriter or an egotistical leader overrode the strategy.

Either way — that's how you ended up with lukewarm words and lost conversions.

You don't need another writer who plays it safe. You need a Creative Directrix to shift your dusty frequency into something magnetic, mythic, and worth remembering.

And while we're at it—a little copy exorcism couldn't hurt.

Who's looking at their website right now thinking, "Damn... this sounds like me"?

9 Signs Your Copy Needs an Exorcism

1. Your brand voice sounds like it's in witness protection.

2. You're more focused on explaining what you do and bragging about your awards than the problems you solve for your customers.

3. Every sentence feels like it was written by ChatGPT in a beige conference room.

4. You're still using phrases like "we pride ourselves on…" (Stop it. Right now.)

5. You're scared to polarize — but even your ideal clients are bored. (If you're trying to speak to everyone, you're speaking to no one.)

6. No one's converting because no one's feeling anything.

7. Your About Page is secretly an obituary.

8. The only thing your homepage is selling is insecurity in Helvetica.

9. You know your brand is more powerful than what's currently online.

So what should you do about this?

If this sounds like your website and brand copy, then it’s time for Jessica Layne to enter the room. With a lighter. 🔥

I’m available for a full-time, leadership position. I want to bring all my gifts, including 3 IPs and my psychic mediumship skills to your team.

I’m also taking on consulting clients, until my dream job finds me. When that happens, you’ll have to go through them to get to me. Because when we link up, we’ll be selling my IPs together.

Follow me on Linkedin, I post 3-5 times a week.

Contact me for a paid consultation call. Unless you wanna hire me full-time, then I’ll gladly attend the interview free of charge.

You can also view my copywriter portfolio here.