Case Study: How to Profit off Your Authentic Brand Voice

The first thing I want you to know about making money off your brand voice authenticity is this: it’s the long game. It’s also a high risk, high reward scenario. In short, it ain’t for the weak! But you can do this, even if you have to do it scared.

Why does an authentic brand voice matter?

Someone asked me how they would pitch selling an authentic brand voice audit to their marketing decision maker my brain went blank. I’ve been writing copy professionally for 13 years and I’ve never had to sell why good copy matters.

Sales and analytics are not a big part of what I do as a messaging expert. Then I remembered that LinkedIn has analytics. 

When I started being "too much" on LinkedIn my weekly impressions increased 1,407.5%

What is too much? It’s just someone else’s limited description of me being authentic.

I ran a brand voice audit on myself, it told me to go harder. So I did. 

Within a couple of months I built momentum, then boom, 58,548 impressions in one week. 33,866 members reached in 7 days. 

I went from 0 connections to 200+ on LinkedIn in a few months. That might not sound like much to you but I am highly selective with the connections I accept and I wasn’t positing as a business or brand. I was posting as a job seeker.

But I did reach 33,866 LinkedIn members with one post which is far more than my little 200 connections could provide on their own.

Around that same time, the spike in my social following resulted in a few quick wins: interviews with recruiters (who had previously ghosted for months) and I sold a few social media audits to some folks in real estate, who found me on social media using my authentic voice.

Again, authenticity is the long game especially for people who are starting from scratch, and by that I mean brand new social media accounts with 0 followers on your first day.

Track your wins, even the small ones. And watch how they grow over time when you are consistent.

Let me show you how this worked out even better for a client of mine

I ran a Galactic Brand Voice Audit for a freelance client of mine. This client owns and operates a marketing agency. She was afraid to post authentically because of how she has been discriminated against in the past. 

My Galactic Brand Voice Audit showed she needed to go harder in her brand voice. After my analysis she said she needed to think about it. That is totally understandable. Authenticity is a high risk, high reward scenario. 

She started posting more on LinkedIn and taking baby steps with her authentic brand voice. She got bolder when it felt safe to do so and she was consistent. 

A few months later, she landed a teaching gig with a vendor for the City of Austin. She said she was hired before she officially got the interview. The folks who hired her found her on LinkedIn and they loved her authentic brand voice. 

They hired her because of her, because of how she shows up online. 

They hired her because they value her authenticity and now they are paying her for it. 

Your authenticity matters. 

When you show up authentically and you are consistent, the right people will naturally gravitate toward you. 

When you show up for you, you attract others that do the same. 

Want to find your authentic brand voice?

You have 2 options. One is free and one cost money.

The free version - I taught a class called, How to Find Your Authentic Brand Voice.

You can access the pre-recorded video on Vimeo. Be sure to visit the video’s description to find the downloadable deck. It’s full of writing prompts, resources, homework, and a how to guide that walks you through how to reverse engineer your authentic brand voice with my carefully designed ChatGPT prompts. Follow along and DIY your authentic brand voice on your time.

If you have questions, you can always book a paid call.

The paid version - This is my baby and intellectual property. I’m very proud of her. She’s called, The Galactic Brand Voice Audit. It’s the too much version of that free version.

Meaning, this paid version produces a 60 page audit, a homepage re-write, 2 Jungian archetype cards, and more. Plus, I do it for you and I combine unseen data with the data that ChatGPT produces.

What is unseen data? It’s the energetic kind. I’m a psychic and medium.

I channel when I write and I channel when I read your brand for filth. I’ll give you a light roast and explain exactly how to bring your copy back into alignment with who you really are + be a magnet to your ideal target audience.

This project takes 2-3 weeks to complete and starts at $8,888. This is for the clients who are cool with spending divine dollars in order to call in their dream clients and build a sustainable brand.

Read the case study here.