This is why your ChatGPT slop doesn't improve your search rankings.
Relax, this is a light roast and a blog structure walkthrough. It won't hurt you. But it may prompt you to hire a copywriter ASAP.
Summary: If you are not trained in copywriting, grammar, and story structure, then ChatGPT or whatever AI tool you decide to use is just going to send you the safest, most long-winded blog or article it can throw up. ChatGPT won’t always send you a well structured blog unless you tell it how to structure your content. Below is a list of how to do exactly that while also making the search crawlers happy.
Before ChatGPT had street cred for writing decent blogs, the structure was created by humans.
Before SEO, you had to depend on real, human writers with actual experience in copywriting/journalism/creative writing to create a decent article that was well structured and grammatically sound.
Those grammar rules still apply today. ChatGPT is not great at correcting grammar mistakes. And the structure of AI produced blogs can be chaotic if you do not tell AI exactly how to structure the content.
While I'm shaking my finger at your article's structure, keep in mind that the structure of your blog/article can make or break your content. Mess that up and your search rankings go straight to jail.
Don't worry, here is an outline you can follow that will appease the search crawlers and improve your AI and SEO rankings over time if YOU ARE CONSISTENT.
The Outline You Should Be Following if You Want to Rank Well With AI, Search, and Seo.
#1 - Headline
Make it make sense. I personally like getting straight to the point and adding a benefit in there so the reader knows "what's in it for them." I can't believe I have to say this in 2025, but y'all laid off all the copywriters, so here it is: your headline must be relevant to the body copy of your blog/article.
Do not lie in your headline. Format it properly. That means hitting that headline (H1) button to make it look like a headline. The creepy search crawlies check for that.
There is only one H1 tag. After that, go in this order: H2, H3, H4, etc.
Add a high-ranking keyword or two in the headline.
Example of a fire headline: 5 Things I Learned about Marketing Copywriting by Babysitting a Toddler
Benefit: the reader learns 5 things about marketing copywriting. A toddler, what? People do this kind of bizarre thing on LinkedIn all the time and it works. It grabs the reader's attention because they want to know what kind of off the wall inspo you got from a toddler that can’t write.
#2 - Subheads are cool, but executive summaries are cooler.
A subhead is just a supportive sentence or two that supports the headline. It's usually a smaller font (not H1, go with your normal paragraph font or another size of your copywriter's or style guide's choosing) that supports your headline. Insights go in your subhead.
If you have some analytics to share that are relevant in your article, and you didn't put them in your headline, drop them in the subhead.
Executive summaries - this summarizes your entire blog/article by hitting the highlights. This is for the people who are too lazy to read your entire article. AI loves this shit.
Then go into your first/introduction paragraph. This is so your blog/article flows. This is important to the structure and integrity of your content. Do not skip this step. Your intro is also part of the body copy.
Sprinkle in some high-ranking keywords in the subhead and executive summary. But don't overdo it. The search crawlers have taste. They will not reward you for going overboard with the keywords.
What is overboard? That's their secret. They are like the IRS when it comes to taxes in this regard. They won't tell you exactly how much to put in or take out, but they will penalize you for guessing wrong.
#3 Body copy
Everything that's written after the headline, subhead, and executive summary is part of the body copy. Your introduction paragraph is part of the body copy.
This is where you add your authoritative hyperlinks to articles that know what TF they are talking about. You know, like case studies, white papers, and think pieces that ask and answer questions you've never even thought of before.
If your company wrote an authoritative article and you want to link it in your new blog/article, don't hold back. Position and then reposition yourself as a thought leader all day if you want to. I would say to limit these hyperlinks to 2-3 per blog. Or, per 1,000 words.
Sidebar: case studies, research papers, and white papers can have as many hyperlinks as necessary based on the data you are citing. This blog is about blogs though, try to stay on topic.
#4 - Bulleted list (part of your body copy)
You've heard of listicles, made popular by publications like BuzzFeed. This is kind of like that.
Example of a listicle headline: Top 5 Things I'll Never Do at Spring Break Now That I'm 40.
The idea is you include a bulleted list somewhere in your blog/article. You can even add a bulleted list under the intro, but it needs to make sense for your specific piece of content. For example, you can add a bulleted list in paragraph 2 or 3. From a visual POV, I think the bulleted list would look best in paragraph 3 or 4. But do you. I haven't seen your blog, but you have. Trust your copywriter on staff.
If you are listing out the pros and cons of something (like when you compare two things, should you train your dog to pee outside or on a puppy pad?) You could do a bulleted list.
#5 CTA and conclusion
Do not leave your audience hanging by not including a conclusion paragraph and a CTA. If you are too cheap to hire a good copywriter and you're tired of ChatGPT edits, your whole concluding paragraph can be 1 sentence that is the whole CTA. Anyone can write that.
In your conclusion, you want to tie up your story with a nice little bow, metaphorically speaking. Then you must tell your reader exactly what to do next.
Y'all like conversions so much, so this is your chance to prompt your reader to do something. Hopefully, your blog emotionally resonated with the reader enough that they got to the end, and they want more of what you have to offer.
Your conclusion can be a quick recap of your main points. But please do not say, "in conclusion..." That is for elementary school kids. Not grown-ups.
Write a little something that lets the reader know how your product/service/insight can improve their life, save them time/money, or make a value proposition statement. Keep your conclusion brief. Your reader is tired.
Example of a CTA:
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Feeling Overwhelmed?
Are you still here? Thank you for reading this 1,000+ words. I know it was longer than a TikTok, but you just taught your brain how to expand its attention span. I'm proud of you.
Now that you’ve learned how to properly structure your content to improve your AI, search, and SEO rankings you are free to move forward with passion and craft those blogs. Just remember, AI won't structure your blog to rank well unless you tell it exactly how to do so. That's what this whole blog taught you how to do.
What, you don’t want to write your own blogs? That’s okay, I got you.
You can hire me as your Senior Copywriter, Content Manager, or Creative Director of Copy.