How to Find Your Authentic Brand Voice

First, don't judge yourself. You're learning. Not everyone is meant to be a senior copywriter and creative director of brand voice. Don't worry, I got you.

If your copy is not authentic to who you are as a brand or company, it will put people to sleep. Safe copy is lame copy. Lame won’t pay the bills forever.

Having the most boring copy on the internet won’t keep your brand safe.

Step 1: Go back to your origin story.

- Why did your company go into biz in the first place?

- What problem did you set out to solve?

- This is like soul searching but for your company.

Most of the time, your roots are grounded in service to humanity.

Which means you started your company to help people with your product or service.

That is your origin story. That should come through in your brand voice, language, and copy. Be consistent with that.

Step 2: Speak authentically and never stop.

If your company values and mission statement are just words on the internet that you do not live by, that means your words do not resonate with how you treat your employees. That means you have a misalignment. Company culture is part of your authentic brand voice. You MUST treat your employees well, pay them well, and treat your customers well.

Get your words, copy, actions, and origin story in alignment. That is how you resonate with your target audience. That is how you become authentic.

How you speak to your employees and customers is part of your brand voice, authenticity, and culture.

How to figure out how to speak authentically to your ideal customer

- What would you sound like if you didn't care what others thought? Start there. Figure that out.

- How would you talk to your audience if it were just the two of you chatting at a coffee shop, bar, or park?

- How would you speak to them if you did not care whether or not they bought from you? Pretend you just want to have a cool conversation with them.

Sure CTAs are important, but first lock down that convo. Once you find your voice, the close will come naturally to you.

Relax, you're just talking to your best friend, and if somebody doesn't like the way you sound, that's your filter.

It's okay to filter out the ones who are not for you. A polarizing brand voice is how you get a cult following. And I mean that in the most ethical way.

Stop being afraid of your authenticity. It's your golden ticket. People might call you too much for being authentic. Let them. That just means they are not for you. Not all money is good money. You want aligned, fat stacks of cash. Not clients that stress you out and higher ups that sabotage your authentic brand voice.

I have seen fear hold brands back from their own greatness and authenticity. Don't be one of them. Be too much. Be authentic. That is how you find sustainable success.

Hi, I'm Jessica. 👋 People have been calling me too much my whole life. I'm a Creative Director of Brand Voice, Copy, and Messaging Strategy. And lucky for you, I'm for hire full-time as of October 2025.

Email me at jessicalaynehooper@gmail.com

Not sure if your copy sucks? If you’re wondering, it probably does. That’s why I created the Galactic Brand Voice Audit. This is a fool proof way to find your most authentic brand voice. Read the case study.